Marketing Management Essay Example | Topics and Well Written Essays - 3250 words

Marketing Management - Essay Example According to Kotler (2003), customer perceived value (CPV) is the difference between total customer value and total customer cost. Total customer value includes four factors: product value, services value, image value and personnel value; and total customer cost includes time cost, monetary cost, psychic cost and energy cost (Tseng & Et. Al., 2007). The enhancement of the consumer perceived value can be achieved by increasing total consumer value or by reducing total consumer cost. This can be understood better with the help of an example of Wal-Mart, the UK based retail chain of stores. To enhance the consumer value they offer huge assortments in merchandises. There are various options available for the consumers to chose from the various brands and their private level brands. In reduction to consumer cost, Wal-Mart offers ‘everyday low pricing’ strategy. This offering allows the consumers to save certain amount of money through the low pricing strategy of Wal-Mart. This helped Wal-Mart to cater its consumers’ added value through higher level of satisfaction (IMD, 2009). This model suggests that how received and desired values adjust well into a disaffirmation type satisfaction model. The overall satisfaction can be known as the consumer’s judgment in reaction to assessment of understanding with the products and services. When the consumers make an evaluation, they create certain notions, developed from the past and present experiences about the value that they desired. The desired value directs consumers when they structure perception of the products or services whether it has performed excellently or weakly in the utilisation circumstances. The consumer’s derived value is evaluated upon experiences they use on certain attributes of the experiences, performances and consequences. The received value may guide in the creation that is generally

To What Extent Did City Life Improve in Victorian Britain Essay Example for Free

To What Extent Did City Life Improve in Victorian Britain Essay In Victorian Britain life was busy and overcrowded because of the industrial revolution. During this time people who live in villages moved to cities and coal was found in Wales. The coal that was found led to new factories and more jobs. Life in a industrial city included transport so people could get around and not have to walk everywhere, education for younger children and adults to led to better jobs, working conditions for all those who worked in the factories and mining this was a improved, the hygiene meant people could be cleaner and more cures for diseases, entertainment for peoples enjoyment and physical happiness and the diet of people for newer tastes and better or healthier eating. All of these factors improves life in Britain and has changed life for us now. The transport in Victorian Britain has changed by making longer journeys shorter. The most significant change is the invention of trains and boats this helped to transfer things off quicker and receive them quicker. For transport the new developments were in 1830 the invention of the train came along, this decreased the amount of time to get to places. The trains were powers by steam also known as the steam train. That same year the canal boats were invented these were used to carry goods from places. Then in 1885 bikes were invented this meant people were to get more exercise. In the 19th century the first car was made, the car went up to 4 mph. The impact of these changes are it make life a lot easier by helping food and other goods to get to places quicker this means the food and other goods will not rot or rust on there journey. But the most significant improve meant is the inventions of the train and boats because trains help the people and boats help the peoples health by giving them fresher food. The invention of the car has had the greatest impact on today’s way of living from Victorian Britain. The car has been improved through out the years and is now seen as the biggest invention in Britain. The people who benefited from these changes are the poor because they can go on holiday and have a fun time whereas the rich can go anywhere on the new transport inventions and us in the 21st century because we have improved on what was invented back in Victorian Britain. The people who suffered from these changes are the people who worked on the trains because they suffered from the poisonous fumes. The poison can cause breathing problems and then led to death. Another bad point is the boats because if the weather is bad the boats were not built with strong enough materials so they would be damaged or broken and this could cause deaths for the people abroad the boat. In my opinion transport was better for the people in Victorian Britain because it made life faster and it saved time. The new inventions were affordable for the rich and the poor so everyone could enjoy going on journeys. The education in Victorian Britain has changed by many children and adults would now get a good education. The education for children is free with no charge this will led to the children having a better future, with more jobs and more money. The education has many new developments which are in 1870 children aged 5 to 13 were expected to attend school for free from Monday to Sunday. Then by 1883 children were expected to have two hours of school everyday, this is good because the children in Victorian Britain will be able to make new inventions in the future because of their education now. In my opinion the impact of these changes of children being able to work for free is it will make them cleverer and they will have better knowledge the improve life in Victorian Britain and life now. But the most significant change is children were expected to have two hours of education everyday because that is fourteen hours a week of education. The amount of hours that children are educated has impacted on our education today. The negative points about the education are the lessons were boring because the children only copied of the board and did not learn anything. The lessons need to be more fun to make the children more interested in learning. If they misbehaved or they did not understand the teachers would be punished the children by whipping them or hurting them by getting the cane out. I my opinion the children’s education was better because the children are given the chance to learn and with the knowledge they learn they can led to better jobs and more money in the future. By the children being educated for free it stops the children from working in the factories which causes many deaths. So there is a greater population of children in Victorian Britain. The working conditions in Victorian Britain have changed by the children’s health and safety in the factories. There were many injures and many deaths. But the main change was how many hours everybody worked. The working conditions in 1832 changed by children aged 9 were banned from working whilst children aged 13 could not be made to work more than 9 hours a day. Then by 1847 there was a maximum of 10 hours a day for women under 18 and children aged 13 were no longer allowed to work more than thirty hours a week. Then in 1871 workers were allowed trade unions which allowed the people to gain more money. In the early 19th century a man called William Wilberforce helped bring an end to slavery in Britain. In my opinion the impact of these changes are the children’s working conditions because throughout the years the children’s health and safety has changed because in the 18th century the working conditions the very bad and there would be many injures and deaths of children. The most significant change is the amount of hours everyone worked because the hours have decreased massively even though woman are still being paid as much as they were before. The negative points on the working conditions are in 1820 children were forced to work from Monday to Saturday for 12 hours and 6 hours on Sunday. This means they would work 78 hours a week and still not make any money from what they did. That same year in 1820 40% of the people who worked suffered from injures, poor health and safety. Then in 1842 conditions in coal mines were terrible. Something had to be done so the people in Victorian Britain called for change. Mining was profitable but the owners provided very little protection for their workers; there were over 1000 deaths every year. People who worked in factories were not paid very well. The owners would pay the workers with tokens that were not very valuable, these tokens were only allowed to be spent in the factory shops which there weren’t many off anyway. In my opinion it made life worse because of the working conditions in the factories. People had to work because they were poor and needed money but if they were only being paid with non valuable tokens then the workers are not being treated fairly. Also the workers were putting their lives at risk by working in the factories or by working in coal mines this could lower the population of Victorian Britain. The hygiene in Victorian Britain has developed by the nurses and doctors wore cleaner clothing and small pox cure was invented. There was a new sterilisation room and more medicines were available. There were cleaner water supplies and the reinforcement on the sewers helped the whole of Britain. The impact of hygiene and living conditions has changed by the nurses and doctors wore cleaner clothing this means their cloths do not carry as much dirt and germs as they did before. The small pox cure was a big impact of change because the illness, small pox, has caused many deaths which have decreased the population in Victorian Britain but the new invention of the cure for small pox will cause fewer deaths. The new sterilisation room and the greater verity of medicines meant people could be worked on and have a greater chance of living from the new medicines such as Anaesthetic and Antiseptic was introduced in the mid 19th century. But the most significant change is the cleaner water supplies and the reinforcements on the sewers, because with the cleaner water there would be fewer illnesses caused and more people would drink less beer and have the cleaner water instead. As for the reinforcements on the sewers, the sewers will not be as weak as they were and the sewage won’t flood into people’s houses or cause any illnesses. With less sewage around Britain, Victorian Britain will be a lot more hygienic city. People who benefited from these changes are all the people in Britain because the improvements were open to anyone in Britain may they be rich or poor. The new hygienic ways was meant for everyone there was no one who genially suffered from the changes. In my opinion the hygiene and living conditions have been better for Britain because the death rates lowered by 60% due to hygiene and 40% of the people who suffered from the hygiene were strong enough to join the army. So the hygiene has improved significantly in Victorian Britain. The entertainment in Victorian Britain has changed by there is a bigger variety for people to choose an entertainment. The entertainment changed significantly over the 19th century. In 1824 blood sport was banned so there would be less deaths and more entertainment in Britain. That same year in 1824 the first public bath came out. This meant people could be cleaner and enjoy meeting friend and socialising more. Then in 1835 the first camera came out, this brought huge amount of entertainment to the people in Britain and everywhere else around the world. In the 1840’s the train was the new biggest transport. This brought new experiences and it was a more entertaining way to travel and go on holidays. In my opinion the impact of these changes are there is a bigger variety for the people to choose an entertainment. People socialise more with each other and made friends with a lot more people. By the new entertainments people got more exercise by going to the baths or on the trains, by doing this the people of Victorian Britain will live a longer and more entertained life. But I believe the most significant change was the variety of new sports that people could watch or do themselves. The negative point is that for entertainment people went down to the pub and would drink too much beer and end up being drunk. This is because the landlords put salt in the food and the beer so people would get thirsty and drink more then they would get drunk. When they are drunk they cause violence and glass bottles would be thrown at them for being drunk. This could cause death or injures. In my opinion it made life better for Britain because the entertainment now is the same as it was in the 19th century. In Victorian Britain this is where it all started too led to the entertainment we have now in the 21st century. The most significant thing that made the entertainment change was the stop to blood sport and violence for entertainment instead the people of Victorian Britain began to love animals and use them for their own entertainment. The diet in Victorian Britain has changed by improvement of the quality of food because of inspectors. This means the people will live longer lives because of the food they ate. There will be less disease going around because of the people in Victorian Britain’s diet. In 1824 a man called John Cadbury opened a shop which sold drinking chocolate which it better than drinking beer and alcohol. Then by the 19th century John Cadbury sold his chocolate in bars to eat which was one of the biggest sold items on the market. In my opinion the impact of these changes has improved the quality of food because the people of Victorian Britain get to taste new flavour which healthier food. But the most significant change was the new inspectors that can round to look at all the food that was being made in the factories, to see if it was safe and healthy to eat. By the inspectors coming round this meant there would be less diseases because the food should be good to eat. The negative points of the diet are the healthier the people are the more they are made to work because the stronger they are. Also the working class of food could not afford to bring in new healthier food so they were still unhealthy and the people of Victorian Britain were not getting a healthy diet. This led to diseases still being caused but because of the new transport the food was getting better and not rooting. In my opinion the diet was better because less people were drunk because of the new drinking chocolate and people would get addicted to the chocolate so it did not cause problems. Food businesses grew bigger making new foods and more affordable food that will still taste as good for the people in Victorian Britain. My conclusion is in Victorian Britain people have changed significantly in all the factors. But the main factor that has changed Victorian Britain is the transport because I believe it is the biggest factor of the industrial revolution. The transport has linked up all of the factors, the transport is part of the entertainment because the people get to see new places and have more experiences. The transport links with the diet because if the food does not come over quick enough then in will rot. The transport and the working conditions because the working conditions on the train were terrible and people died from the poisonous fumes and people need to get to work fast then they should take a faster transport. The transport links with the hygiene because if someone was to be rushed of to the sterilisation room then they would take the fast transport to get there. The transport lastly links in with the education because the children need to get to school so they could take the train to get there. These entire factors link in with the transported so I think this is the most improved Victorian Britain.

Megans Law: Protecting American Families Everywhere Essay -- essays re

Megan’s Law: Protecting American Families Everywhere   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In the summer of 1994 in Hamilton, New Jersey, a small girl by the name of Megan Kanka was raped and murdered by a convicted pedophile, Jesse Timmendequas. The shocking crime rocked not only the small town, but the entire country. A desperate mother told reporters â€Å"Please, please help us find our daughter, she’s a wonderful girl ... she’s only seven. Let her come back.† (www.crimelibrary.com) No mother should ever have to beg for her daughter’s life. People thought that everyone had a right to know if a child molester was living in their midst. Dick Zimmer, then a state senator in New Jersey, and later a one-term congressman, certainly thought so. It was the dawn of the get-tough-on-crime era, and, with the blessing of the leaders of his Republican Party and support from both sides of the aisle, Zimmer and his colleagues hastily cobbled together a package of bills, which, among other things, required that anyone convicted of a sex offense undergo evaluation. The bills required that the risk sex offenders posed to the community be assessed and that, depending on that assessment, the community be notified. (www.crimelibrary.com) Megan’s Law was passed and now everyone knew who is a child-molester living in their community.   Ã‚  Ã‚  Ã‚  Ã‚  This law provides plenty of positive aspects. The law not only protects the children but it takes away the rights of the violator which to some, is a good thing. This man has committed unspeakable acts and deserves to have these rights taken away. After all he is a monster. â€Å"Every child ought to have the right to grow up in our state without the fear of being sexually abused. The damage inflicted on a child by sexual abuse is incalculable. No amount of money can buy enough treatment to remove the scars.† (Freeman). It may seem as though their freedoms are being taken away but it is only to ensure the safety of children. Because the parents are being informed of the presence of child molesters, it can prevent many horrible things from happening to their children. It comes down to simple things such as â€Å"Who are you playing with?† and â€Å"Stay where I can see.† They may seem like normal things a parent may say to their child but in ac tuality can save them from emotional damage or even death. (Freeman). Ev... ...ent for anyone who does anything so horrible, but this works just as good. Depending on the kind of neighborhood they live in, they can have the kind of neighbors who will ignore them and not acknowledge their presence or the kind who will let them know what an evil person they are. If I had someone living in the same neighborhood as my children, I know for a fact that I would make my presence known. Harassment may not be the moral thing to do, but if your child’s well being is at stake, morals do not really apply. Some say it may be instigating trouble, but really you are just letting them know what you think and what you would do to them if they ever came anywhere near your kid. Works Cited Amoroso, Mary â€Å"Knowing the Sex Offenders in Your Neighborhood† The Record (Bergen County, NJ) 3 January 2002 Crimelibrary.com http://www.crimelibrary.com 26 February 20055 Freeman, David â€Å"Children’s Right to Safety† The Kentucky Post (Covington, KY) 15 January 1996 â€Å"Leave Megan’s Law Alone† Editorial The Star-Ledger (Newark, NJ) 15 October 2004 Nj.gov http://www.nj.gov 26 February 2005 Umberger, Mary †Megan’s Law Now Real Estate Debate† The Seattle Times (Seattle, WA) 22 November 1998

Making Biases in Management Essay

A decision criterion defines what is relevant in a decision. (True; moderate; p. 158) 4. The fourth step of the decision-making process requires the decision maker to list viable alternatives that could resolve the problem. (True; easy; p. 159) 5. Once the alternatives have been identified, a decision maker must analyze each one. True; moderate; p. 159) 6. The step in the decision-making process that involves choosing a best alternative is termed implementation. Studies of the events leading up to the Challenger space shuttle disaster point to an escalation of commitment by decision makers. (True; moderate; p. 163) 12. Managers regularly use their intuition in decision making. (True; easy; p. 164) 13. Rational analysis and intuitive decision making are complementary. (True; moderate; p. 164) 14. Programmed decisions tend to be repetitive and routine. (True; easy; p. 165) 15. Rules and policies are basically the same. A policy is an explicit statement that tells a manager what he or she ought or ought not to do. False; moderate; p. 166) 17. The solution to nonprogrammed decision making relies on procedures, rules, and policies. (False; moderate; p. 166) 18. Most managerial decisions in the real world are fully nonprogrammed. (False; easy; p. 167) 19. The ideal situation for making decisions is low risk. (False; moderate; p. 167) 20. Risk is the condition in which the decision maker is able to estimate the likelihood of certain outcomes. (True; easy; p. 167) 21. Risk is a situation in which a decision maker has neither certainty nor reasonable probability estimates. (False; difficult; p. 168) 22. People who have a low tolerance for ambiguity and are rational in their way of thinking are said to have a directive style. (True; moderate; p. 171) 23. Decision makers with an analytic style have a much lower tolerance for ambiguity than do directive types. (False; moderate; p. 171) 24. Individuals with a conceptual style tend to be very broad in their outlook and will look at many alternatives. (True; moderate; p. 171) 25. Behavioral-style decision makers work well with others. (True; easy; p. 171) 26. Most managers have characteristics of analytic decision makers. (False; moderate; p. 171) 27. According to the boxed feature, â€Å"Managing Workforce Diversity,† diverse employees tend to make decisions faster than a homogeneous group of employees. (False; moderate; p. 172; AACSB: Diversity) The anchoring effect describes when decision makers fixate on initial information as a starting point and then, once set, they fail to adequately adjust for subsequent information. Answer a. When decision makers tend to think they know more than they do or hold unrealistically positive views of themselves and their performance, they’re exhibiting the overconfidence bias. b. The immediate gratification bias describes decision makers who tend to want immediate rewards and to avoid immediate costs. For these individuals, decision choices that provide quick payoffs are more appealing than those in the future. c. The anchoring effect describes when decision makers fixate on initial information as a starting point and then, once set, fail to adequately adjust for subsequent information. First impressions, ideas, prices, and estimates carry unwarranted weight relative to information received later. d. When decision makers selectively organize and interpret events based on their biased perceptions, they’re using the selective perception bias. This influences the information they pay attention to, the problems they identify, and the alternatives they develop. e. Decision makers who seek out information that reaffirms their past choices and discount information that contradicts past judgments exhibit the confirmation bias. These people tend to accept at face value information that confirms their preconceived views and are critical and skeptical of information that challenges these views. f. The framing bias is when decision makers select and highlight certain aspects of a situation while excluding others. By drawing attention to specific aspects of a situation and highlighting them, while at the same time downplaying or omitting other aspects, they distort what they see and create incorrect reference points. g. The availability bias is when decisions makers tend to remember events that are the most recent and vivid in their memory. The result is that it distorts their ability to recall events in an objective manner and results in distorted judgments and probability estimates. h. When decision makers assess the likelihood of an event based on how closely it resembles other events or sets of events, that’s the representation bias. Managers exhibiting this bias draw analogies and see identical situations where they don’t exist. i. The randomness bias describes when decision makers try to create meaning out of random events. They do this because most decision makers have difficulty dealing with chance even though random events happen to everyone and there’s nothing that can be done to predict them. j. The sunk costs error is when decision makers forget that current choices can’t correct the past. They incorrectly fixate on past expenditures of time, money, or effort in assessing choices rather than on future consequences. Instead of ignoring sunk costs, they can’t forget them. k. Decision makers who are quick to take credit for their successes and to blame failure on outside factors are exhibiting the self-serving bias. . Finally, the hindsight bias is the tendency for decision makers to falsely believe that they would have accurately predicted the outcome of an event once that outcome is actually known. They are alert to the smallest deviations and react early and quickly to anything that does not fit with their expectations. Another characteristic of HROs is that they defer to the experts on the front line. Frontline workers—those who interact day in and day out with customers, products, suppliers, an so forth—have firsthand knowledge of what can and cannot be done, what will and will not work. Get their input. Let them make decisions. Next, HROs let unexpected circumstances provide the solution. The fourth habit of HROs is that they embrace complexity. Because business is complex, these organizations aim for deeper understanding of the situation. They ask â€Å"why† and keep asking why as they probe more deeply into the causes of the problem and possible solutions. Finally, HROs anticipate, but alto anticipate their limits. These organizations do try to anticipate as much as possible, but they recognize that they can’t anticipate everything.

Let America be America again analysis

In Langston Hughes poem â€Å"Let America be America Again† he talks about how America should return to the way that it was perceived to be in the dreams before America was truly America. Throughout the poem he uses various methods to evoke the patriotic images and dreams that he feels America should and will eventually be. Hughes states that America is supposed to be a place of equality for everyone including both white and colored people. During this period in time though there was not equality for everyone.Hughes talks about an America where both whites and colored people will have equality in all aspects socially, politically, and economically. What Hughes is saying is that both whites and colored people should be treated equally when looking for job opportunities, at the voting booths, and in public society itself. Langston Hughes thoughts of what America should be during this current state are relevant in the way that they refer to all people being treated equally and ho w in Americas currents state equality is greatly needed.To continue on Langston Hughes talks about what the American Dream is and who conceived it. The American dream was the dream of a land where there would be complete peace and equality. This dream was conceived by all the people who came over to this land to build America from the ground up; these people would be known as the first Americans. The dream of building a country from the ground up that would be both peaceful and have equality for everyone was an extremely daring task for these people. This is because they had to turn on their own previous countries and declare their own independence.The first Americans saw this as a very important thing to do if they were going to build America to be the country of equality that they dreamed of. Furthermore, there were also some people who distorted the American dream by searching for their own personal success. The people that distorted the American dream would be the slave owning A mericans themselves. They did not create slavery just with the intentions of having colored people as personal helpers, it was more towards gaining success in large corporations and companies.The more slaves you could have the more products your company would be able to produce, and during Americas current growing state a variety of products were needed in high demand. Therefore the American dream was distorted by the Americans whom were slave owners. Large corporations and companies like tobacco and cotton plantations also contributed to the building of America. It’s not the companies or corporations themselves that just contributed to the building of America but the people who worked for them. This would include all white, colored, and slave workers.The ways that these companies are not free is due to the fact that some of them use slaves and discriminated against colored people during this time. If companies within America are not treating people equally, then America is n ot seen as a country of equality and freedom. Langston Hughes also shows us his mood throughout the poem while he is explaining his thoughts. Hughes mood would be one of anger and resentment because America is not turning out to be the land that it was promised to be, or the land that many people dream of for him.Hughes keeps this mood from the begging of the poem to the end of the poem in hopes that he will get his point across to the rest of America. His goal by writing this poem the way he did was mainly to express his ideas of how he feels America should be currently. Those ideas are not real for many people in America during this time due to their race, economic situation, or where they were raised. This poem is relevant to today because there is still some discrimination in our county, but the amount or intensity of this has greatly decreased over the years.It is also relevant in the way that it refers to our country being a free county. The American dream has also changed thr oughout America’s history because during different time periods our countries goals have changed. For example at the begging of America our goal was to create a land of equality and peace, but then shortly after many people were taken over by greed and changed their goals for personal success and making money. These would be the white exploiters who could also be recognized as slave owners or discriminators, and the exploited would be the minority of colored  people and slaves.What we could change to fit today’s society would be to get rid of the level of discrimination that there was during this time in history, as well as abolish slavery completely. No the dream is not still viable because Langston Hughes dreams were for equality and for the people to be protected equally under the same laws and law enforcement. In the end it’s truly up to everyones individual self to live their lives, due to the fact that America does not completely control our lives.